Monday, November 26, 2007

Not appearing in a shop near you

Imagine the situation. A word pops into your head. The word is 'Minstant'. Clearly a minty coffee hybrid, with a ready-made brand name, and a gap in the market. Further investigation is required. You have instant coffee, but nothing mint-flavoured. Except... toothpaste!

A mugful of instant coffee is prepared, and a small amount of Colgate Total added. This is the moment when history is made, when a new product is born. You take a sip.

It's different... another sip required. Hmm... just one more, to be sure.

No, you were right the first two times as well, this drink is disgusting.

And thus ends the brief foray into hot beverage innovation.